week+8_MMay-tutor

This week we look at branding and concepts. We are working more and more on the computer now. Remember the design principles and elements though.

See exercises and homework attachment for week 8 - EGL215 DESIGN_week8Plan.

|| ADOBE Suite Industry standard programs used in graphic design world-wide. PhotoShop – image manipulation. Rastor – pixels/dots Illustrator – drawing. Vector - lines InDesign – Page Layout - planning and arranging. Acrobat – saving files for distribution and print. Which program did you understand/like the best? What did you like/dislike about these programs? What were you able to do/not do or would like to do? Problems? || || What is a Design Brief A design brief is a written explanation that a designer uses outlining the goals and objectives of a design project. It helps to establish an understanding between the client and designer ultimately serving as an essential reference tool throughout the project. E.g. Project: Film-Noir film festival brand identity. 2.What are you trying to accomplish? 3.Who is our target audience? 4.What do they think now? 5.What do want them to think? 6.Why should they think this way? 7.What is the tone of the communication? 8.What is the most important thing that we want prospective customers to take away with them? This festival is for me. || || Effective Logos: Group discussion on effective logos. Show examples… || Include both a font (word) and a logo. Incorporate it into the design of a personal letterhead, envelopeand business card (Will need to use InDesign for layout of these). || Place on a postcard (InDesign for dimensions) with an image promoting the venue (may need to take a photo or you can design an image). || For Homework do the following: 1. Complete any in class work and upload to your Wiki. Those who have not shown me your portfolio today show me in week 10. ||
 * What are your deadlines and budget?
 * Identify and inform
 * Raise awareness
 * Advertise festival
 * Create a cohesive brand identity
 * Women and men over 21 to 100
 * Film buffs
 * Festival goers
 * They appreciate Film-Noir; they find them exciting entertaining and nostalgic.
 * Even Film-Noir film festivals can offer variety
 * Film connoisseurs enjoy festivals
 * Film festivals allow people to see their favorite films and well as unseen ones
 * Entertainment time well spent
 * Mysterious and cool: the brand identity is going to convey mystery, allure and be provocative.
 * (Workshop Exercises) || Design a logo: for yourself four different ways:
 * 1) Word mark
 * 2) Letter mark
 * 3) Symbols mark
 * 4) Combination mark ||
 * (Workshop Exercises) || Font and Identity: Choose one of the above and further develop it to express your personality and career (or a business you could have).
 * (Workshop Exercises) || Design a NEW typography and logo: for the Nexus Theatre.
 * Homework || Conclusion: explain