Week+6_MMay-tutor

Inserted are the plan for this week and some files we will be using.



EGL215Design_Week6Plan - the plan with all the links and exercises for this week. Basics of Typography - PDF or PowerPoint for you to look at to explain typography. Character traits - examples for exercise 3 Using Microsoft5Characters - examples for extra exercise - Word to InDesign Extras: Typsetting - article on typesetting in Microsoft Word.

__ LECTURE __ Advertising
 * What is advertising?
 * What are the 4 types of advertising mentioned?
 * What are the 3 attributes a print must do?
 * What are the 5 components of a print ad?
 * Which of these components most significantly grabs people’s attention?
 * What is the design of an ad?
 * Look at unconventional ads – grab attention!
 * Pay attention to column widths for newspaper ads.

__ Watch: __ [] [] [] [] [] __ Further Viewing: __

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__ WORKSHOP __ __ Week 5: Typography __ ‘…the art and technique of arranging type’. ‘ Type is the set of letter shapes, or graphic symbols, that make up an alphabet… In the computer world, a single style of a typeface (e.g., Antiqua Bold) is known as a font.’ [] What is Typography? Look at: The PowerPoint/PDF ‘Basics of Typography’ A lesson on typography [] Type attributes, style, classification… [] Type http://desktoppub.about.com/od/typedesigners/Famous_Type_Designers_and_Printers.htm Examples: 40 examples of beautiful typography in advertising design [] 50 Great Examples of Extremely Awesome Typography [] 70 Minimalist Typography Examples [] Typography Showcase: 70+ Amazing Examples []

__ Typography as Motion Graphics __ Look at: I Love NY – Type in motion http://www.youtube.com/watch?v=sbvFoX5lG9o&feature=relatedType in motion FLICKERMOOD [] Typolution [] **Ex 1:** **Typography - Font, Text** Open up your images folder you set up last week or find new images. Place a minimum of 5 examples in a Word document. Beneath each image write about the typography used: Consider what you have learn about typography e.g. size, leading, kerning, serif, italics etc Save and remember to upload onto your Wiki for week 6

__ Hand Drawn Typography/Fonts __ Look at: The Beauty of the Hand-Drawn Typography Trend in Design [] Examples: 40 Examples of Incredible Hand-Drawn Typography [] 20 Awesome Examples of Hand-Drawn Typography [] 45+ Most Wanted Beautiful Free Hand Drawn Fonts [] 33 Examples of Beautiful Hand-Drawn Typography [] 40 Free High Quality Hand-Drawn Fonts []

**Ex 2:** **Alphabet** This sentence has the whole alphabet in it. “The quick brown fox jumped over the lazy dogs”. On a scrap sheet of paper write the above sentence in your usual writing (may want to write it several times – large, small, printing, handwriting). Whatever is comfortable for you.

On another sheet rewrite each letter of the alphabet as you have written in this sentence except larger and separated by some space so you can see each individual letter distinctly.

Develop these into fonts by adapting the line quality e.g. thickness and thinness of line, playing with scale, adding a tail (Serifs) etc. Think that you are ‘doodling/scribbling’.

Once you are happy neatly copy each letter in the grid provided. This will be a hand drawn alphabet. Make this as neat as possible as if you were going to sell your fonts designs. Give your font a title at the top e.g. your name – //MiniMaxi Handwriting//. Also in the bottom boxes give an example using the font – a word or a sentence.

You may want to scan this and retrace in Adobe Illustrator at some stage.

**Ex 3:** **Character Traits – Semiotics (meaning) through font making** Open up the following link: [] Choose a word from this list or your own (an adjective) that describes a personal characteristic. Write this word on a sheet of paper and continually sketch, doodle, draw to create a typographic style to this word. The style must reflect the word. You may want to do some brainstorming first e.g. ‘happy’ – How would this look?…curvy, light, whimsical etc. Use these descriptions to help you create your word e.g. ‘happy’. Once you have done enough thumbnail sketches/drawings redo your final design neatly on one sheet of paper (large – to fill up the paper as much as possible without losing sight of the design). Go over your final design in black fine line pen to complete.

**Ex 4:** **Signature – interpretation, meaning through writing** Write your signature (your first initial and surname) on a blank sheet of paper (imagine you are an artist, signing your work or writing a cheque) This will be randomly given to someone in the room. They are to write words describing the writing – style, form, expression through the letters e.g. flexible, happy, flowing, rigid, upright etc We will then pass this back to the autographer. You can then write some thoughts on the descriptions if you like.

**Extra: Word to InDesign** Open up Microsoft Word on your computer. Take a look at ‘font’ in the Formatting Palette. You may want to play around with the font palette by writing some words in a new document. Now go to Adobe InDesign. Go to the Help tab and read through all the elements of Typography. http://livedocs.adobe.com/en_US/InDesign/5.0/help.html?content=WSa285fff53dea4f8617383751001ea8cb3f-6e68.html Open up a new A4 page. Open up the Type > Character Palette. Write some words using the Type tool (on the left) and go through all the elements in the palette. Have a play.

**Extra: Newspaper Ads** Look at the following link: Graphic Design Projects : How to Design Newspaper Ads [] Follow the instructions to create a newspaper ad. TOKO DESIGN SYDNEY [|Toko] is a multi-disciplinary design studio based in Sydney Australia. They’re working on a wide range of projects including corporate identities, t-shirt collections, all kinds of printed matters and much more. http://blog.arcademi.com/de/?p=2493 []